How Etsy's New "Search by Relevancy" Will Affect You

When I was at CCE last week, I sat in on a panel that Danielle from Etsy was heading upward and ane of the things she mentioned that was of interest to me was the sort by relevancy search, which would be the new default for searches. I was excited about the change, equally a shopper, only I am certain that Etsy shop owners were even more excited by the news.

At the time of her presentation, Danielle mentioned that the new search function hadn't been released yet, so I didn't say annihilation, merely every bit of Tuesday, August ninth it is live on Etsy.com. And I am really curious to know your opinion as a shop owner and/or a heir-apparent. As you may have guessed, the new search default is seeing positive results so far. Hither's a quote from a recent article released on Etsy's weblog from CEO Chad Dickerson…

As I write this, search sorted by relevancy has been the default for less than 48 hours, but were pleased to share some early data that supports what nosotros learned in testing.

• The full number of shops with a sale was higher in the past two days than whatever other days this year.
• The by two days saw more favoriting activity than any other other days this year. More individual sellers had an item favorited and more individual items were favorited than any other days in 2011.
• Two of the four biggest overall sales days on Etsy in 2011 were the past ii days.
• Two of the four days with most individual items sold in 2011 were the by two days

Switching to relevancy as the default search sort was a necessary step in our continued effort to meliorate the search experience on Etsy. The "search results sorted by relevancy" arroyo gives usa more than options to continually ameliorate the overall search experience as the marketplace continues to abound.

Those stats are pretty great. And every bit a buyer, I am enjoying the new search.

BUT, in the by, many Etsy shop owners have relied heavily on constantly re-listing products in order to show up at the top of search results. Now that things have changed, only re-listing an particular to appear higher in the search ranking isn't going to work.

And that means you will have to change your strategy. Hither are my suggestions…

Instead of constantly re-listing items, utilize other avenues. Make good use of what you still have and recharge your marketing strategy while you are at it. Time to roll up your sleeves to practice some enquiry…

Think long and hard virtually what your keywords should be and use them in these four places:

1. product title
2. tags (utilize all 13 tags y'all have to describe each product in your shop + make certain your keywords are a office of those tags you choose)
3. the first line of your production clarification (believe it or not, straight from the horses oral cavity, the first line in your item description is the most important for your potential customers and for SEO).
4. your profile page

Start marketing your work outside of Etsy if you are not already.

1. Brand a listing of sites and blogs that you believe your work would appeal to.
2. Contact one blog each week to commencement (so you lot don't feel overwhelmed) and introduce yourself and inquire if the editor might be interested in featuring your work in the futurity.
3. Think about culling ways yous can go your shop noticed (facebook, twitter, your own weblog, advertising, giveaways, promos, etc) and get to work.

There are plenty of other means to suit this change and continue on that road to success with more sales, just for at present, I'll go out you with those short and actionable tips.

I'd love for you to chinkle in with your ain thoughts though, so let me know in the comments beneath what yous retrieve of the new search by relevancy default. Or if you'd prefer, yous can answer this question…

How has the new fashion to search on Etsy changed your marketing and sales strategy and then far?

Looking forrad to reading and responding to your thoughts.

Leave a reply

rodrigueztherstre.blogspot.com

Source: https://www.papernstitchblog.com/how-etsys-new-search-by-relevancy-will-affect-your-current-sales-strategy/

Share this post